The Terracotta Army
This article was written by James Bradley; Head of LeadPoint. – And was first published in Money Marketing, June 12, 2014.
There was once a Chinaman by the name of Qin Shi Huang, who died 210 years before the start of our calendar. He was brave, commanding and as legend tells, was the first ever leader to unite China as one nation. Allegedly he was addicted to drinking mercury, as he believed that it gave him special powers of insight and political argument. During his time on the throne Qin Shi‘s dependency to the liquid metal went from a few sips a day to eventually gallons, he later died, obviously, of mercury poisoning. When he died, Qin Shi Huang was buried in the most opulent tomb complex ever constructed in China, a sprawling, city-size collection of underground caverns containing everything the emperor would need for the afterlife. This included a giant map of China made of stone and jade, where the great rivers are said to be expansive canals of mercury.
The unassuming resting place… Disturb this pyramid and HSBC gets it!
The Chinese government to this day refuses to excavate the site, which is guarded by 8,000 clay soldiers, the famous Terracotta Army. They hold to the tradition that if their first emperor is disturbed then China will fall.
The ancient Chinese, along with many cultures including the earliest Egyptians, believed that items of value could be taken with them to the afterlife. A tomb was in effect a safe that enabled the dead to bizarrely have peace of mind over what they had worked, and in some cases risked their life for, to be had and enjoyed with them once they were dead. A cosmic keep-safe.
Through a few thousand years of evolution, and the introduction of independent probability we now have Life Insurance. Which can be construed as a less selfish way of protecting ones estate, and a lot less expensive than building a pyramid or 8,000 clay soldiers.
LeadPoint UK, through our strong converting forms such as Find Great Rates and London and Cover does a great job of excavating from the golden chamber of the Internet, producing consumers interested in receiving quotes to protect their possessions and financial liabilities after their passing. On average our lead supply is converting north of the 20% mark and we are seeing a good introduction of new supply opportunities in the form of email advertising, paid search and SEO.
The main issue our new buyers raise their initial concerns over is clawback. It is very easy to cancel a policy when your ends aren’t meeting financially. This is where a strong aftersales service needs to kick in. We have buyers who offer free gym membership, regular health check ups and minimal private medical insurance cover for the larger cases, regular communications, prize draws, even invitations to special events – all with the sole aim to keep the consumer engaged and the premiums constant. If you’re a Life Insurance broker don’t just have a team on retentions waiting for a cancel policy request to come in, have an active remarketing team brain-storming and implementing strong ideas to help keep clawback to a minimum, and brand awareness to a maximum! This is where one enters the world of referrals, and that omnipotent world of word of mouth marketing.
This is just a little bit of insight our team at LeadPoint like to give to our buyers. As old suppliers look in-house for conversions, we are solidifying our current partnerships and looking out toward new clients who want to take hold of our great supply. If you are a Life Insurance broker looking for leads then get in touch, and we will be happy to share our empire with you. Get in touch today if you want Life Insurance leads.