The following article was written by Justin Rees for Best Advice. To read the original,
When it comes to lead generation buying leads is a great way of acquiring interested consumers but is it the only way?
The answer to this question is simple. While buying leads is important it should form part of an overall marketing strategy rather than the only source of new business. Using social media is becoming an increasingly important tool for generating leads and the great thing is that it often costs little or nothing.
If you still need convincing then the facts speak for themselves. Currently Facebook has over 850 million users, twitter over 200 million and LinkedIn over 100m users so a substantial number of your current and future clients are spending using social media which means if you ignore it you are ignoring them.